Brand application to a stage design.
The Impact Leadership Summit
Client: Griffith Business School × Blackmore Family Foundation
Format: Event Visual Identity & Promotional Video
Role: Visual Identity Design & Video Editing
Format: Event Visual Identity & Promotional Video
Role: Visual Identity Design & Video Editing
Overview
The Impact Leadership Summit was established through a strategic partnership between Griffith Business School and the Blackmore Family Foundation to advance executive leadership education in Australia.
Designed for C-suite executives, the inaugural summit positioned Griffith Business School as a national leader in transformative executive development.
I was engaged to develop the event’s visual identity and later edited the promotional video communicating the partnership and its long-term vision.
Brand applied to exclusive invitation design.
The Challenge
As the first edition of the summit, the project began without:
• A defined theme
• A confirmed event format
• An established visual language
The identity needed to:
• Appeal to senior executive audiences
• Convey exclusivity and authority
• Align with both institutional credibility and philanthropic vision
• Remain flexible for future editions
In addition, the interview with the Foundation and supporting B-roll of their campus visit had already been filmed before I joined the video team — requiring the narrative to be shaped in post-production.
Approach
Identity Development
To guide strategic alignment, I developed three distinct visual identity concepts for presentation to Griffith Business School leadership and Foundation partners. Each concept explored a different positioning lens — from transformation and impact to innovation and legacy.
The selected direction established a refined, future-focused identity featuring:
• Confident typographic hierarchy suited to executive audiences
• A restrained, premium colour palette
• Minimal yet dynamic graphic devices suggesting growth and influence
• Flexible layout systems for digital and event collateral
Promotional Video
Using pre-filmed interviews and campus B-roll, I shaped the promotional video to:
• Emphasise Marcus Blackmore’s commitment to leadership development
• Highlight the strategic significance of the partnership
• Balance academic credibility with aspirational tone
• Ensure visual consistency with the newly established identity
Outcome
The inaugural summit successfully positioned:
• Griffith Business School as a forward-thinking executive education provider
• The Blackmore Family Foundation as a national contributor to leadership development
• The event as an exclusive, high-level forum for executive growth
This project demonstrates my ability to establish brand identity in undefined environments, present multiple strategic directions to senior stakeholders, and translate institutional partnerships into cohesive visual systems.
