Film Harmonic
Orchestral concert realised by Griffith Queensland Conservatorium
I designed the Film Harmonic campaign while working on the Content and Creative team at Griffith. In collaboration with Peter Morris, conductor and Deputy Director at the Queensland Conservatorium, I designed the campaign to emphasise the connection between the orchestra and the movie screening at the same time. To enhance the projection used during the performance, I applied a light paint effect on the title paired with the Griffith brand typography.
I rolled out the campaign on social media, Grey St. billboard, posters, EDM banners and a 15-second animation for web and on-campus screens. Below are some design examples.
