Performance & Stage Communication
Campaigns and publications for live music and theatre
Client: Griffith University – Queensland Conservatorium
Role: Campaign Design, Publication Design & Motion Graphics
Overview
This collection brings together two projects developed for Griffith University’s Queensland Conservatorium, showcasing visual communication for live music and theatre performances.
Working with academic leaders, performers and production teams, I translated the energy of live performance into visual campaigns and audience publications — supporting both cultural promotion and student showcase events.
Film Harmonic
Concert Campaign & Motion Assets
Film Harmonic was an orchestral concert presented by the Queensland Conservatorium as part of the Brisbane Festival program.
Developed in collaboration with conductor and Deputy Director Professor Peter Morris, the campaign explored the relationship between orchestral performance and cinematic storytelling.
The visual concept emphasised the simultaneous experience of live orchestra and film projection. To reinforce the theatrical atmosphere of the performance, I developed a title treatment combining Griffith’s brand typography with expressive light-paint effects inspired by cinematic projection.
The campaign was rolled out across multiple platforms, including:
• Posters and venue collateral
• Social media campaigns
• Grey Street digital billboard
• EDM banners
• A 15-second animated video featured on Griffith campus screens and digital channels
The concert sold out across its two performance nights, attracting Conservatorium families, Brisbane Festival audiences and music enthusiasts.
This project highlights campaign development for live cultural events and motion design for multi-platform promotion.
Cry-Baby: The Musical
Theatre Program Publication
The official program for Cry-Baby: The Musical was designed for the Queensland Academy of Excellence in Musical Theatre and performed at QPAC in Brisbane.
The three-day season culminated in the official inauguration of the Academy, with the Griffith Vice-Chancellor addressing the opening night audience.
The printed program served as both an informational guide and a commemorative keepsake for the audience.
The publication documented:
• The production narrative and synopsis
• Director’s notes and production context
• Cast and creative team profiles
• Musical numbers and performance structure
For example, the program includes the musical’s narrative synopsis and act breakdown as well as extensive creative and cast listings for the production.
Design Approach
The program began with an established creative direction, including a cover illustration and supporting graphic assets.
My challenge was to design a sophisticated interior layout that honoured the visual language while elevating readability and storytelling.
Key design solutions included:
• Complex typographic hierarchy for editorial content
• Structured layouts guiding readers through narrative, credits and cast lists
• Integration of stage design sketches from the production designer
• Visual pacing to reflect the theatrical tone of the show
The result was a publication that balanced performance documentation with engaging editorial design.
Outcome
• 3,000 printed programs distributed at the performances
• Sold-out season at QPAC’s concert hall
• Audience souvenir documenting the musical theatre production
This project demonstrates publication design for live performance, complex editorial typography and collaboration with theatre production teams.
What This Collection Demonstrates
Together, these projects showcase my ability to design across multiple forms of performing arts communication:
• Event campaign design
• Theatre publication design
• Motion graphics for cultural promotion
• Collaboration with artists and academic leadership
• Audience-focused storytelling for live performance
